Strategic Media Plan & Placement

Strategic media plan and placement service for a single campaign flight. Our in-house media buyers develop a complete plan: (1) Audience research using Simmons and Scarborough data, (2) Channel selection with rationale, (3) Detailed media schedule with flight dates, dayparts, and placements, (4) Budget allocation by channel, (5) Vendor negotiation and rate optimization, (6) Confirmation and tracking setup. Designed for campaigns with budgets up to $50,000. Includes a 30-minute plan walkthrough and 2 optimization check-ins during the flight. GDC's media team has placed campaigns for Whataburger, TxDOT, and Texas Secretary of State. Duration: 2 weeks for plan + campaign flight duration.