Full Media Buying & Optimization Package

Complete media buying and optimization package — end-to-end campaign management for 3 months. Includes: (1) Full audience research and media strategy development, (2) Comprehensive media plan across all relevant channels — TV, radio, digital, social, outdoor, programmatic, (3) Vendor negotiation and rate optimization by our experienced buying team, (4) Campaign trafficking, tracking, and launch management, (5) Weekly performance monitoring with Nielsen and digital analytics tools, (6) Mid-flight optimization — reallocating budget based on performance data, (7) Monthly performance reports with insights and recommendations, (8) End-of-campaign ROI analysis with key success metrics. Designed for campaigns with budgets of $50,000+. GDC's media expertise — backed by Simmons, Scarborough, and Nielsen — delivers results for government, corporate, and nonprofit clients. Duration: 3-month engagement.