Experiential Event Concept & Planning Guide

Experiential marketing event concept and planning guide. Leveraging GDC's award-winning experiential team that created campaigns for Don't mess with Texas®, Click It or Ticket, and Texas Voter Education. Includes: (1) Creative event concept tailored to your brand and audience, (2) Engagement activity design — interactive experiences that drive brand connection, (3) Venue and logistics planning checklist, (4) Brand ambassador staffing plan and scripting guide, (5) Digital truck or mobile activation concept (if applicable), (6) Measurement framework — foot traffic, engagement metrics, lead capture, (7) Budget estimate and vendor recommendations. Delivered as a comprehensive planning PDF. Duration: 7 business days.