Comprehensive Focus Group & Research Report

Comprehensive focus group and qualitative research report. GDC's full qualitative research capability — the same depth we apply to state and national campaigns. Includes: (1) Research design — methodology selection (in-depth interviews, focus groups, intercepts), discussion guide development, (2) Participant recruitment and screening, (3) Moderation by a GDC senior researcher (virtual or in-person), (4) Up to 2 focus groups or 8 in-depth interviews, (5) Full session recording and transcription, (6) Thematic analysis — identifying key themes, patterns, and insights, (7) Comprehensive research report with verbatim quotes, thematic maps, and strategic recommendations, (8) 60-minute findings presentation with Q&A. GDC's research — using qualitative and quantitative methods — has informed campaigns for Whataburger, Texas CASA, and the Witte Museum. Duration: 4–6 weeks.